Who would you say sells more product in a year-the corner drugstore or the CVS pharmacy chain? That's a no brainer, and it's not just because you can't sneeze in any city in the country without being handed a tissue by a CVS representative. It's because everyone knows CVS. Effective marketing off the web is what makes CVS a major offline chain, and effective marketing on the web is what's going to help your "proven" home based business system prove itself to everyone else!
How much would you say you know about search engines? Did you know that in an informal survey done in Virginia over 98% said they used a search engine every time they stepped out on the web? Did you also know that of that 98%, 99% of the people polled used Google more than any other search engine? 98% of Internet users is a pretty big potential market for your home based business system. You want to make sure you aren't missing out!
Despite the fact that virtual technology has come leaps and bounds in recent years, even the best computer geeks in the world have yet to invent software that can truly read and comprehend the text you put on your website. Keeping that in mind, programmers at these search engines have implemented a simple system that allows the search engine to identify key phrases and frequently used words in a document and file them away as a "topic." When a browser types those specific words and phrases into the search engine's query box the website pops up.
Simple, right?
If you're not showing up in these search engine searches you're not showing up at all, and if you're not showing up on the first three or four pages of these search engine searches you may as well not be there. Period. You want your site to pop up and you want it to pop up quick, before your potential clientele gets tired of scanning site descriptions and turns their attention somewhere else.
To get the exposure you need, the kind of exposure that's going to make you more popular than CVS (or at least a viable contender), you need to make sure the search engines can see your site. To do that, you're going to need proper keywords that pertain to the service or product you offer (in this case, a proven home business system), and you're going to need to use those keywords in multiple parts of the web. That includes blogs, microblogs, tweets and anywhere else your site is linked.
Those keywords will send people your way and create the foundation that's going to help your home based business system grow.
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