The whole essence of affiliate programs is very well summarized: website owner places an affiliate ad or link to a product, the visitor of the website follows the link and acquires/purchases the product, the company that sells the product then rewards the website owner. Simple!
If you browse the web at least once in a while, chances are you know about affiliate programs. Even if you think you don’t know it, you probably have encountered affiliate programs in some form or other.
As a website owner, all you need to do is refer as many visitors to the product as possible. You don’t have to of course. As a matter of fact, even if you don’t refer anyone, no one is going to “fire” you — affiliate sales is nothing like retail sales in that matter. On the contrary, some website owners go overboard (start spamming etc.) thus hurting their own image as well as the image of the product that they are trying to sell so hard.
Some of the ways website owners can refer people are: placing a banner or just a simple link on their website; writing a product review; posting links on social networking sites such as Twitter and Facebook. Two of the most popular ways of compensation for the website owners’ efforts are: percentage of sale — a method employed by online retail giant Amazon, and premium (extra) services such as storage bonus in Dropbox.
Speaking of Amazon, their Associates program is one of the oldest and most popular on the web. Dating back to 1996, the program generously rewards its participants with up to 15% of sales price that can be either cashed-out or used to purchase items on Amazon. This program is also known because it is so easy to integrate within your website or project. For example, Digital Photography Review website has a link on every review page, enabling the visitor to buy the reviewed product.
If you google “affiliate programs” you fill find hundreds of directories listing thousands of different programs. How do you know which one to choose? Well, first of all, it is always a smart choice to choose a know product or brand such as Amazon. Also, it can’t go wrong if you choose the program for the product that you already use. Unless of course you are into some shady stuff. And lastly, you should apply the universal rule — use the common sense: if it sounds too good to be true, it probably is.
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