Advertising rate card

Most national advertising is bought by advertising agencies on behalf of their clients. This means that you are not dealing directly with the client, but working with a middleman. The agency plans the client's campaign and buys advertising space for the campaign. If the client approves a budget for print advertising, then space in magazines will be bought.
Large metropolitan newspapers and many small local or regional newspapers offer a lower ad rate called the “local” or “retail” rate to local or retail businesses. If you are selling a product through local retailers, you will save money if you get the retailer to place the ad even if you reimburse it for all costs involved. In some industries, however, the retailer typically shares some portion of the ad space with the manufacturer or supplier. Generally, you can negotiate rates off the rate card with smaller papers or papers that don’t have the readership edge in their marketplace. And if your ads are particularly clever, you can sometimes negotiate a better rate deal with a larger newspaper.
When making an Ad Booking you must choose an Ad Rating that best describes the content of the ad and the destination. Ad Ratings are provided to prevent inappropriate content from being shown to younger users.