It’s not a bad thing to be a technophile – someone who loves technology. Tech has done amazing things for the human race; it’s what separates us from the rest of the animals out there. Sure, monkeys can use rocks and sticks as tools, but they’re useless with calipers or an iPhone. Webinars are the height of communication tech and can vastly improve the way we do business. They give us many advantages over old-fashioned tactics and make it vastly easier to collaborate. So don’t worry, it’s okay to love webinars, and here are some reasons why.
Saves You Money - Cash is king in any business -- large or small -- and anything that can help the bottom line is a good thing. Webinars allow you to meet with people from around the world for a fraction of the cost of getting everyone in the same room. Instead of paying for airfare, car rentals, hotels, food, and time not working, you just pay for a webinar. It can be less expensive than the cab ride to the airport.
Saves You Time - An out of town meeting destroys the schedule for the day of, and possibly the days before and after the meeting. Even if you are the one staying put, you still have to carve out time for the participants coming to your meeting. With webinars, the extra time not spent in the actual meeting can be the ten minutes or so immediately before. Even if you have to prepare for your part of the presentation, you’ll be spending that time whether it’s a webinar or not.
Fits a Schedule – Yes, we already spoke about saving time, but there’s another aspect of scheduling that webinars help you with: the meetings are shorter. In a face-to-face meeting there is time set aside for greetings and introductions, long breaks, and extended endings. Why are the endings longer? Well, for all the trouble it took to get everyone in the same room, it’s natural to search for extra items to talk about. After all, who knows when you all will be able to get back together again.
No Ambiguity – In the “miscommunication and too little information” ladder there is a definite hierarchy of communication options. If you are instant messaging someone and the messages get longer and more convoluted, it’s time to send an email. If the emails raise more questions, it’s time for a phone call. If there’s a bunch of “he said, she said” comments, then get everyone on a conference call. If words just can’t describe what’s going on, then add a web conference. To top it off and really get your point across, fire up the video conference and let everyone see how you feel about the subject.
Easy Additions – In a meeting, there is almost always a point where not everyone participating is enough. It may be that someone is the only person with information about a subject, or they are an integral part of the solution. In a face-to-face meeting, most times you move on as it’s too difficult to get the person in the room, or they couldn’t make it in the first place. This is usually solved by, “I’ll talk to them later and let them know.” With a webinar, getting someone’s input is as easy as outdialing, or emailing them a link to join the conference.
Real World Integration – Sometimes a face-to-face meeting is the only thing that will do, but that doesn’t mean that a webinar needs to be excluded. A webinar can allow two conference rooms of people to speakerphone their way to a consensus or the one person you sent can meet, greet, and open the video conference for the rest of the team. Someone can speak in New York while the rest of your team run the PowerPoint or desktop sharing from Los Angeles. Augmentation, not replacement is a strong attribute of webinars.
Timeless and Permanent – Webinars shine over face-to-face meetings in making a meeting permanent. Recording a webinar is easy, and its digital nature makes it even easier to share. If you record your webinars, then seconds after your meeting you can download and distribute to whomever you want. You can also set it up so that people who missed the meeting can call in and listen to the recording, or go to your website to watch the video. You spent a lot of time and thought on your presentation, it doesn’t have to be a one-time thing.
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