As you're well aware, search engine optimization is mainly about link building, primarily one way back links. Without them you could optimize your on page factors all day long and you're still going to fall short when it comes to positioning your site before your competitor's in the SERPs.

This article will try to lay the foundation on some proven practices to creating quality one way back link.

Before getting your hands on a quality one way back link you have to initiate a personal relationship with the other marketer and prove your unselfish intentions.

And spam is easier to use than you might have though. A simple use of automated software that finds and generates auto link requests is all that it takes to turn you into a spammer. Still, these programs come in handy in the initial link researching faze.

Now that a one way back link opportunity was pointed out, structure a list of reasons to why your counterpart should reference your content. Failing to do so will diminish your chances of acceptance. At the base of this checklist should stand a good knowledge of that website's structure, content and readership class.

People generally are not altruistic. If the "because" aspect isn't grounded enough they'll filter out your request.

Here are some efficient approaches to establish first interaction:

- asking for a feedback on your work;

- referencing other relevant resources for their website;

- make yourself available to write an article for their site;

- showing yourself interested in interviewing them;

-indicating broken links or 404 errors on their website;

-contribute with indication for building a more user friendly website.

Great hunting domains to select potential backlink recipients are forums, comments section on niche related blogs and offline conferences.

When initiating contact through email, don't use an email address with the same domain as the site requesting a link for.

High rated sites you've targeted are already overwhelmed by link proposals. To stand out from the crowd craft a professional initial contact email and focus on pointing out common interests for a future partnership, instead of just bluntly talking about how grateful you'll be for a link.

If a positive or even neutral response is sent back, make sure to entertain the connection with periodic easy talk until a bound is created. This isn't conditioned to whether or not your request received an affirmative answer. As long as you consider them of value for your business keep interacting.

In some cases phone can be more efficient than email to sparkling that first reaction. So use it with confidence.

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