Whether you’re an established content writing company, or a start-up, the one thing that all clients need is quality content writing. It is unfortunate that anyone who can type thinks they can become writers. Indian writers especially have earned themselves a bad name because of poor quality content writing – and this includes website content writing. This is because, for some of them (and some of them only), English is not a first language. They also charge such low rates to stay in the game that they genuinely don’t care enough about quality content writing.
If you find that business is dwindling or you have a hard time getting clients in the first place, you may need to evaluate the quality of your services as a content writing company. Here are 4 rules that you absolutely must follow to offer good quality content writing.
Flow: Before you begin your article or press release, it’s a good idea to put down an outline. This way your content will flow logically and will read well. If its website content writing that you’re doing
Simple words: The key to good website content writing (and any SEO writing) is to use simple words. Most amateur writers think that the longer the words, the cleverer their writing. The web as a medium requires content that is simple and quick to read. Remember, most users are multi-tasking on the web and are not English Literature students.
Don’t use obsolete words: The one thing that makes me (and many clients) cringe is the use of obsolete words. A relic of English textbooks that haven’t changed since the 1940’s, obsolete language has found its way into the written language of modern amateur writers. Try not to use these words – ‘avail’, ‘purchase’, ‘enable’ (instead of ‘let’) etc.
Write on a meaningful subject: Don’t ramble in your articles and press releases just to finish the promised 400 words. Write on a subject that will add value to readers’ lives. For instance, if you have the keywords ‘LED lights’, write about ‘3 ways to creatively use LED lights in your garden’. An article like this likely to fetch more hits, making your client very happy.
So how will this give your content writing company more clients in just 30 days? Well, try modifying your website content writing or any SEO writing by following the rules and see what happens! Clients are hungry for quality content writing at reasonable rates. If you can offer good writing, clients will soon make a beeline for you. All the best with your writing career!
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