Always have your antennae up. Look and listen
for ideas, insights and concepts that you have
never thought of and write them down. Talk to
anybody and everybody you run into. Ask them what
they do, how they do it, why they do it, what
could make their jobs better, their offerings
better, what are their dreams and aspirations?
Basically, keep asking around.

Ask yourself - "what don't I know that is
absolutely critical to my success?" Then decide
where you can find that information quickly.
Start writing down ideas on how you can work with
people that have that knowledge. If you do not
have money to pay them for their expertise - how
else can you work with them? Any way you can
trade barter trade? Trade services for services
or services for products or products for products?

Start writing a book. On whatever you are good
at, or whatever you want to be good at. Start
researching the industry and successful
businesses in that industry. A book is one of
the most important tools to building your
credibility and to build on publicity for your
business. The book does not necessarily be one
you sell - it can be a bonus for prospects or
clients to show them you know what you are
talking about.

Find or pick a charity that you deeply believe in.
How can you help them accomplish their goals?
Possibly volunteer your services or donate
products they can auction off to raise funds.
Donate a percentage of all revenue you receive to
the charity. Find multiple ways to help them and
you will quickly find opportunities knocking on
your doorstep.

Start building a dream team. These people can be
people in your life now (if they are motivated
and positive people) or people you would love to
work with. If you do not know them now - think
of ways you can give back to their interests,
passions or charitable causes they are interested
in. Start interviewing these people and find out
what makes them tick.

Create your elevator pitch. Get some paper out
and think about your product or service. Imagine
you have a stadium of 50,000 people at your beck
and call. You get 30 - 60 seconds in front of
the audience to convince them of you and your
offering. What would you say? How could you get
your point across so convincingly that they would
be stupid to say no? Now consider the fact that
any one of them can walk out at any point in time
and do not have to listen to your pitch. Would
your pitch change? What can you say to make them
stay? What can you say to make them buy?

Consider that there are only 3 ways you can grow
your business. You can increase the number of
clients, increase the average sale price, or
increase the number of times they buy in a year.
Most people (90%) focus in on increasing the
number of clients - and it is the least effective
and the least profitable. So what can you do to
increase the other 2 methods?
Use a shotgun approach to marketing your business.
Think of multiple ways to promote your offering
- and have them all happen at once. Very similar
strategy to war - air, land, water each of which
has multiple resources and firepower coming at
the target (the customer) at once. How does this
apply to your offering? What types of firepower
will you use?

Test all of your crazy ideas. No matter how
crazy they sound - try it out. Find out which
ones work. Then optimize how effective they are.
Test all variations of that idea. Find out which
variation works best.

Think of educating your prospect. What can you
do to educate your prospects to the extreme that
they know everything there is to know about what
you do? If you are an expert (which you need to
be) in your business - how can you show your
clients how they too can be an expert - before
they purchase?