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Keep text aligned to the left, sometimes to the right where the graphics are placed extreme left. You should not center or justify a column of text without a good reason. In addition, there are few if any goods reasons for doing so. Centre text is difficult to read and creates odd lengths that create a totally amateurish appearance. Justified text is even worse with lengthy gaps between words which themselves are longer than average.
Ship worldwide. Quite a few sellers won't go to the additional 'trouble' of shipping worldwide. (Trouble being you has to fill out a paper for the Post office) This takes about a minute of your time, and a lot of my sales have come from overseas!
Items are organized into categories on Ebay, and these are listed down on the left hand side of the screen. It's amazing. What's on sale on Ebay? Rather than moving through all this categories, it's a better idea to use Ebay's search facility.
If as related to Ebay business for dummies as this article is, and it still doesn't answer all your needs, then don't forget that you can conduct more searches on any of the major search engines like Google to get more helpful Ebay Business for Dummies information.
Have a system - you want to minimize the time you spend preparing listings and getting them loaded to Ebay so make use of automation tools. Turbo List which is free from Ebay is a great tool for cutting out the repetitive grind and making the job of getting listings uploaded in simple ways once you have things set up. Other areas to automate are your emails to winning buyers, and if you are selling digital items (eBooks, Software etc) you can automate the product delivery side of things as well.
Genuinely new buyers will probably have a name ending in a number and a feedback score of 0. These people usually aren't frauds. Somewhat counter-intuitively, people trying to commit fraud will almost never do it when they have a feedback score of 0. They'll think it's too obvious. New buyers often have problems with being inexperienced on Ebay, however, and you might have to guide them through things like opening a PayPal account.
Your listing's item description is also important and should similarly include appropriate keywords, since some users search by description. At the same time, though, creating easy to read and engaging text is essential. Buyers obviously want to be as well informed about something as possible before they pay for it. Your description needs to be as thorough if you want to lock up that potential sale. As a matter of fact, it's better to include ways too much information rather than not enough. Buyers hate having to ask questions about an item they are interested in. They'll usually just move on to the next auction.
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