For the starting line I want to point out a key note: don't just write content and wait for Google to place it high in its organic listings.
Instead do a technical evaluation and adjust key elements, here and there, work smart and cut short your effort expenditure.
For a complete optimization of your important content webpages we must address both sides of SEO - on-page, also referred to as adjusting all the internal elements of content web pages and off-page optimization that's directed towards making your content notorious on the web via back links pointing to it.
In the following lines will be presented the on-page factors to be optimized for total Google compliancy.
The Title, or Title tag
With all the speculations and approximations the title tag is the most relevant piece of all on-page SEO.
The reason for this status qwo is the fact the the title represents the first communication channel between you as the webmaster and the search engines. And through this channel the SE bot finds out each webpage topic or subject line.
The most SEO efficient way to write titles is to include in the first sixty five characters the keyword or key phrase you're after and end the title with your site's domain name or personal brand expression.
Doing so you start to build so-called relevancy for your entire website. Namely, the Google bot knows which key terms are relevant and to associate your site with.
I suggest using the pipe symbol, between the these two, as it's perceived by the SEs to be a very efficient devider.
Keep in mind that getting the first position in organic listings represents only half of the battle. The other half deals with enticing the people to click your hyperlink.
To increase the click-thru rate, give a clear and fluent message and strive to communicate it in the 65 characters limit. Go beyond this mark and your title will appear interrupted in the SERPs since many search engines including Google only make visible 65 characters as clickable link in the SERPs.
Keywords density
IF we are to pay attention to the majority of SE marketers out there, the keyword density is the next biggest on-page factor that needs a clear clarification.
The truth is that I don't consider it so big of a deal when writing content. And you shouldn't either. Just write quality content in a natural manner and focus on getting the message out instead of tenaciously placing keywords in the first paragraph in the middle a couple of times and in the ending sentence. I mean, you could use this info I've just uncovered but it's not of paramount importance in today's SEO.
In fact Google relies more and more on what are called L.S.I. terms - terms which are contextually relevant to the keywords targeted in content webpage. Of course the technology is in it's infancy but it gains ground quickly.
Meta keywords & meta description
For the meta description there is a simple one-step optimization trick to do - use the keyword at least once because if you don't Google won't include the tag in the search results. Instead it will choose a random snippet from the actual text body.
The description tag must contain a clearly stated message that further expands the incentive contained by the title. Give one or two details about the benefits that the actual page has to offer.
Use the keywors or keyphrase to start at least one sentence (preferably at the beginning of the article/post). You don't have to have them embed in the keywords tag, all the more so since this is a "great" way to uncover money keywords to competitors; there's no SEO benefit from using the mea keywords tag.
More on-page tweaks:
o Structure your content with th help of Headers from 1 to 4. However don't use more then one H1, two H2 and H3 and one H4.
Using keywords in the header tags is somehow a sensitive issue for Google. I suggest limiting the use of keywords just in the Header 1 and using LSI terms in the other three or four headers.
o Emphasize your target phrase/key term(s) with Bold or Italics. One such inclusion per article is sufficient.
o It might seem that since Google can't read images, using them on the webpage is a total waste of space and money. But Google can, however read meta-image tags. So a good idea would be that of using relevant pictures for the page's main topic and name those meta-image tags in accordance with that topic - a.k.a. "using keywords whenever you have a justified chance".
Follow web's principle - connection
Link out to other trusted sites and use for the outbound links keywords and phrases as anchor text.
Disperse links throughout the content in a coherent manner and avoid building up "links" or "resources" pages destined to accommodate stacks of outbound links.
Article Directory : http://www.articlecube.com
