Martin Jofique shares some vital information about the advantages of good website design.


#1 First Impressions

If you're online then, theoretically, you can be found and viewed by anyone in the world sitting in front of a computer connected to the internet. Eventually!

Here's a thought. How confident do you feel, right now, about someone finding your company on the internet and arriving at your website - and finding that your site looks as if it's been designed by your pet poodle? I bet you can guess what's going to happen next.

Consider this fact carefully. Your website is the nerve centre of your online business. It matters not a jot whether your business actually exists physically or not with buildings, staff and so on.

When your business uses the internet as the sole means of conducting its affairs, people will judge you in the same way as if you had a physical offline presence. Make no mistake about it. Your website is your business face. Your shop. Your store. So how's it looking right now? Go on, be honest.

Because your website is the advertisement of your business on a world-wide stage, the only real question to ask yourself is this. What standards does your site proclaim to visitors? Think about what this means.

If you really want to create, maintain and deepen a relationship with visitors and turn them into buying customers, then ask yourself what does your site say to them when they arrive? Quite simply, first impressions matter. And this is where a good overall design comes in.


#2 Ability To Catch and Hold Visitors

If you don't capture the attention of your visitor within the first 10 seconds of their arrival at your website, then whoosh! You've just lost them. This is a brutal fact which you will know yourself, from your own browsing experience.

An attractive layout with user friendly navigation, supported by effectively written content will improve your chances greatly of tempting and inviting your visitors to spend time at your site. Make it a pleasant experience and they will return.

Here's something else to keep in mind. A visitor will want to be enticed into the right frame of mind before he or she is willing to flip open their wallet for you. And they will only be prepared to do that once they are convinced about you.

Your job is to present yourself as a dependable person who is prepared to share wisdom and insight into their problems. Which will take a number of repeat visits. Just accept that this is reality. But when they are certain about your site, then they won't hold back from wanting what your site offers. And handing you the moolah!


#3 A Flexible Site

The future development of your business should be built into the design of your website. So a good website design is flexible and will permit you to accommodate the growth of your business. If you add a new product line it should involve you only in a minor operation to successfully feature it on your site. I say you because, well, do you really want to be dependent upon a techie geek for every change you need to make to your site?


#4 Ability To Capture Visitor Details

If you can imagine your website as being a piece of your business virtual real estate then you will also be able to understand that there is a part of this real estate that is extremely valuable. That is the piece where you seek to capture key pieces of information.

Visitors, who become customers, are the lifeblood of your business. So you need the facility of being able to build a list of people who have visited. A feature of your webpage design must therefore be to ensure that you have some means of capturing two key details of every visitor who lands on your site. Their first name and their email address. That's all you need. Don’t go asking for their telephone number or the name of their pet dog.

You do this with a tempting pitch which offers them the opportunity of getting their hands on some must have free information that addresses their problem. Valuable information. Essentially you squeeze the two pieces of information you require, out of them, by inviting them to complete an Opt-In Form on your site, in return for this free but valuable information.

Summary
Above all else, understand and remember that your website is designed for visitors, not for you. It's your store, where they primarily come looking for information. Usually to solve a problem they have. Your overall website design will influence the user's initial perception of your relevance and importance to their quest and your website's content will, in turn be a significant persuader for them to explore deeper into your website.

Your website is your spokesperson on behalf of your company. If you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and that you care greatly about your visitors and customers. And that you are likely to have great products.

A well-crafted web design should therefore constructively concentrate on the core requirement of your customer both in terms of accessibility and information, thus helping in effective decision-making. In other words, your site is doing what it's supposed to be doing - promoting your business. And overall, it shows that yours is an organised business. It means you are focussed and you really mean business. In short you're professional.

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