6 Essential Wordpress Plugins To Grow Your Business Online

WordPress continues to prove itself as the most popular system for content management due to its easy-to-use interface and numerous customization options. Running a website on a platform like WordPress allows creators and website owners to enhance the usability of their websites using a number of different plugins available at their disposal. Most of them are completely free, while some require a monthly fee. Nevertheless, here are 6 essential you should add to your WordPress website in order to further develop and grow your online business.

1.      Google Analyticator

With over 3.5 million downloads, Google Analyticator is an extremely popular and completely free plugin which allows you view all your Google Analytics information directly within the WordPress dashboard. What makes this plugin stand out from the sea of similar products is the fact that you don’t need to edit the template code in order to start the logging process. It comes equipped with several handy widgets which can be used to display data both in the admin panel and on the website itself.

2.      OptinMonster

Another very popular WordPress plugin, OptinMonster has been featured by Forbes, Entrepreneur, Huffington Post and even by Yahoo’s small business section. It is used to convert visitors into subscribers and customers by using high-converting pop-up forms. OptinMonster is an excellent tool for converting abandoning visitors, growing email lists and allows users to segment visitors based on their location and personal preferences. Additionally, it can be used for advanced A/B testing in order to make accurate data-driven decisions and increase conversion rates. It comes in two different pricing packages, Basic and Plus, which cost $19 per month and $29 per month respectfully.

3.      WPForms

One of the top priorities for website owners should be allowing their customers to contact them when necessary. WPForms is an easy-to-use contact form plugin which allows users to build advanced contact, e-mail and payment forms, as well as other types of online forms by using only a couple of clicks. It is ideal for website owners who have little to no coding skills, as all the work is done by dragging and dropping or selecting a form from the list of pre-built templates. Although this is a paid plugin, there is a free light version available in the WordPress plugin repository.

4.      WP Popup Plugin

WP Popup Plugin allows users to create high-converting pop-ups, which can either feature a notification message or a subscriber form. These pop-ups are very efficient when it comes to getting users to subscribe to your newsletters and ensure that your visitors get reminded about your brand, as well as any products and services your business might be offering. Just like OptinMonster, WP Popup Plugin comes in a free and paid variety, with the paid options offering some additional rules, e-mail services, and premade themes.

5.      Yoast SEO

Previously known as WordPress SEO by Yoast, Yoast SEO is one of the most quintessential WordPress plugins when it comes to search engine optimization. This indispensable plugin is used to analyze content for focus keywords, edit page titles and meta descriptions, configure robots meta information, as well as check the readability of your content and clean up permalinks. You can either get the free version or chose a price point based on the number of websites you’ll be using the plugin on. 

6.      W3 Total Cache

Another SEO-related plugin, W3 Total Cache is used to increase the performance of your WordPress blog or a website by integrating features such as content delivery networks in order to reduce the loading times for your pages. Most WordPress developers recommend installing this plugin the moment you set up your WordPress website, as it makes the website load faster and in turn, increases the overall user experience. Both page loading times and user experience are a part of Google’s main ranking factors and as such need to be maintained in order to ensure the best possible ranking position for your website.

These are just a couple of plugins out of the 40,000+ available for WordPress. Some are free, while other require a monthly or a yearly subscription plan. Nevertheless, these plugins are considered to be an essential for WordPress website owners who wants to grow and maintain their online business. It’s important to remember that installing too many plugins can greatly impact the speed and reliability of your WordPress website, so make sure you install only the ones which are absolutely necessary for your brand and business. Additionally, choose plugins which are regularly updated to and have in mind that the best practice is to check for and download plugins directly from the WordPress plugin repository in order to avoid any future security and usability issues.